Rita Martinez Ilarduya - IA/UX Design Portfolio

Name

Rita Martinez Ilarduya

About

UX & Interaction designer with experience in a variety of projects both commercial and experimental, including corporate websites, video installations and screen redesign.
Interested in the restructuring of information and looking for new ways to improve the usability and navigability.
My interests include the design of interfaces for educational products, information architecture, user experience and information design.

WORK EXPERIENCE

2009 January-Present UKTV, Freelance IA/Producer
Wireframes, Sitemaps, Content Matrix & Functional Specs for rebrand of the UKTV Food and corporate sites Project management, managing designers, developers & editorial team

2008 May-December De-construct, Junior UX Architect
Content Audits, Card Sorting, Content Matrix, User Journeys, Sitemaps and Wireframes for several clients:

SCA
I carried out the content audit and card sorting for the Libero website, and designed corporate wireframes and the content matrix.
Produced cross-site containers and carried out a content gap analysis

Eurostar
Documented user journeys to refine the navigation of the Eurostar website

Panasonic
Intranet Consultancy: Refining the global and sub-navigation
Lumix Award wireframes and sitemap

Chivas
Research, documentation of differences between markets and production of sitemaps to compare differences and carry out a competitive review
CMS for the management of flash modules

Adidas
Football 09, product wireframes and navigation menu

Crafts Council
Design of wireframes for Regionalisation, Crafts Magazine and sitemap

2008 (Feb-April) Freelance Information Architect for the BBC
Redesign, Content Audit, Sitemap, User Journeys, Card Sorting, Personas, Wireframes, Expert Evaluation of the CBBC website.
I reviewed the contents of the website and documented the user experience using site maps, user journey diagrams and wireframes.
Worked together with the creative and the development team to refine the navigation and interactions, also collaborated with the editorial team to review labelling and consistency throughout the site.
Also organized and conducted presentations and team meetings to discuss the deliverables I produced.

2006-2008 Freelance Interaction Designer for several companies both in the UK and in Spain.
Latest clients include: University of the Basque Country in Spain, DOORS by JASMB in London, Printone UK, Escuela Cooks Madrid
Skills gained: Design, project development and organization, information architecture and redesign, OSCommerce customization, content organization, usability techniques, Dreamweaver, XHTML, CSS, Photoshop, Flash, dealing with customers.

EDUCATION

Information Architecture for the Web, Informa Catorze, October 2007
User Experience Design: Usability, Accessibility, Findability and User-centered Design
Information Architecture: Taxonomies, Free-listing and Card-sorting Techniques
Interaction Design: Flow Charts Design
Interface Design: Wireframing and Information Design Principles

User Interface Workshop, Evolucy, Complutense University, Madrid July 2007
Expert Analysis: Websites and Heuristic Evaluation
User Testing and Card Sorting Technique: Design of Tasks and Scenarios
Personas and Scenarios Creation
Prototyping and Wireframing
Usability for Mobile and Tactile Devices : Screen Redesign and Wireframing

MA Design for Interactive Media, 2004, LCEA, Middlesex University, London UK
Interaction Design: Concepts of Interactive Media, Space and Meaning
Technology: Web Design and Development, Video and Image Editing
Design Methods: Interface Design and Usability
Product Development

INTERACTION DESIGN SKILLS

Information Architecture
Usability Heuristic Analysis
Usability Testing
Card Sorting
Personas and Scenarios
Prototyping & Wireframing
User Interface Design
Redesign and Restructuring of Information

W3C Standards: XHTML, CSS
Tools: Photoshop, Illustrator,Dreamweaver, Flash, Omnigraffle, Indesign, Visio, Excel
CMS: OS Commerce, Wordpress

LANGUAGES

Spanish: Mother tongue
English: Fluent, Certificate of Proficiency in English by Cambridge University
French: DELF 2 (Diplôme d´Études en Langue Française)

Location

London
UK

Email

Phone

07733217902

Areas of Expertise

Interaction design, UX Design, Information Architecture, Design, Illustration

Skills

IA, design, Visio, Omnigraffle, Photoshop